PlusMargin – A.I. for ecommerce conversions

PlusMargin is a persuasion automation solution that helps e-commerce merchants increase their online sales by merging consumer behavioral psychology and machine learning.


Founded 2015
Partnered 2016


Viren Shetty
Melverick Ng

Will Klippgen

Will is a Managing Partner with Cocoon Capital and brings over 12 years of early-stage investment experience in over 25 digital startups. In 1997 he founded which became a third of, Europe's largest price comparison portal, sold to Yahoo in 2004.

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