Halana is the 1st online B2B marketplace in Vietnam focusing on industrial sectors (Manufacturing – Construction – Retailers) to sell & purchase any industrial demands and digitally manage with SaaS WMS (Warehouse Management System) and E-Procurement. See more about us at https://halana.vn

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The Halana team


Ho Phi (Anthony) An
CEO & co-founder

“I was born and grew up in a poor peasant family when Vietnam normalized relations with the US and started the economic reforms. Since the internet was created. I saw how much technology has changed my homeland, my country, and the world. I used to take leadership roles in multinational companies and traveled to many countries around the world. I realized the great potential of Vietnam, in particular, and Southeast Asia, in general. Inspired by what I have done and experienced, I established EI Industrial in order to concretize my dream of contributing to the development of Vietnam’s industry by technology”.

Anthony Ho finished his MBA at Leipzig University with a major in SMEs development. He has spent more than 10 years in B2B sales from the Sales Executive to Country Manager in charge of Vietnam and Philippines. Born in a poor peasant family, he has tried very hard to chase his dreams. Hard-working, crazy to learn, strong leadership and high adversity quotient (AQ), he has led EI from humble beginning to a fast growing startup now.

Rsz Sophie

Sophie Tran
COO & co-founder

As CFO, Sophie provides strategic leadership for the company’s business and finance functions, as well as for the management of its financial and operation procedures. Sophie graduated from University of Economics and underwent a 2-year training course in Law.

Apart from her ACCA and chief accountant certificate, she has more than 10 years of experience in Finance, Accounting, and Tax, at domestic and global startups in various fields – including technology, healthcare, recruitment, and interior.


Jacky Nguyen
CTO & co-founder

Jacky has always been fascinated by computers and networks since he was a young schoolboy in a remote area. He spent hours after school learning and deploying his first desktop, trying to install new softwares, games, and Windows operating systems.

His passion and 10-year experience in technologies have shaped him to become a master in diversified technologies, database design, full stack developer, UI/UX, and an expert in digital marketing as well. Jacky’s talent and skills enabled him to build the website eiindustrial.com and organically boost its ranking to a very high position on Google in such a short time.