Marketing tech
2017
Will Klippgen
Philippines
PlusMargin combines behavioural consumer psychology and machine learning to drive e-commerce sales. It creates unique, psychographic profiles of website visitors to understand what drives customers’ purchase decision. By helping its clients improve their messaging at multiple steps of the shopper’s journey, PlusMargin delivers significant improvements in clickthrough and conversion rates.
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Kamrul launched his career at Bank of Philippines Island (BPI) in 2000 as a certified COBOL programmer. He worked across some of Asia’s largest fintech companies as a lead engineer and chief architect and was instrumental in helping some of the UK’s biggest telco providers and digital agencies to build accessible websites and ads. He was also part of the compliance certification team that awarded compliant websites with the W3C & Segala Trustmark. He was the founding Chief Architect for Compare Global Group and creator of a financial comparison engine that powers more than a dozen financial comparison websites across the world today.
