SINGAPORE, October 24, 2017  Venture firm Cocoon Capital today announced the appointment of Martin Roll as external Senior Advisor to the company. Roll will advise the Singapore-based firm and its portfolio companies on strategy, global expansion, branding and marketing.

“We are excited to work with Martin Roll leveraging his deep global strategy expertise from counselling Fortune 500 and large Asian companies. Digital companies have to grow faster than ever, and for some of our portfolio companies, this includes going global within the first year after our investment”, said Will Klippgen Co-Founder and Managing Partner at Cocoon Capital.

“I have known and followed Cocoon Capital since its inception and I find their value-add and profile very fit for purpose in the emerging, digital Southeast Asian economy. I am particularly excited to advise young, online growth companies as they have an unprecedented opportunity to disrupt business-as-usual. Asia will create the next frontier of global challenger brands, and I am honoured to help facilitate some of these journeys with Cocoon’s Managing Partners Michael Blakey and Will Klippgen”, added Martin Roll, Senior Advisor and Business & Brand Strategist, Martin Roll Company.

Cocoon Capital targets early-stage tech investments across Southeast Asia with a preference for B2B-focused SaaS, fintech, ecommerce and disruptive tech businesses. The firm believes in deep, hands-on mentoring and has a cap of six investments per year to allow sufficient partner engagement per company.

Cocoon Capital is a Singapore-based, USD7m venture firm focusing on early-stage, digital companies across Southeast Asia. Its main philosophy remains to invest in few, carefully selected companies and nurture them deeply. The firm invests up to USD750k per company and works actively with the founding teams till the next funding round. Cocoon’s portfolio includes and Backers of the firm include successful entrepreneurs and family offices from the US, Europe and Asia. Cocoon Capital has strategic partnerships with Amazon Web Services and Amadeus Next, the incubation arm of travel giant Amadeus. More at

Martin Roll is a world-renowned, thought-leader, business strategist, CEO mentor and advisor to Fortune 500 companies, Asian firms and global family-owned businesses helping to build and manage strong, global brands as well as to lead high-performing, marketing-oriented businesses. He is the CEO of Martin Roll Company and brings with him more than 25 years of board and C-suite counselling experience. Roll teaches MBA, EMBA and Executive Education programs at Nanyang Business School (Singapore), and is a frequent guest lecturer at INSEAD and other leading global business schools. Martin Roll has been a Senior Advisor to McKinsey & Company since 2015, and is an Associate Fellow at The Institute on Asian Consumer Insight (ACI). He is the author of global bestseller “Asian Brand Strategy” and co-author of “The Future of Branding”. More at