Singapore-based B2B operations management platform, OrderEZ has acquired Cocoon Capital-backed FoodRazor, an invoice automation and analytics platform for the food and beverage industry. The acquisition expands OrderEZ’s integrated suite of inventory, procurement, and CRM software, fueling a leap in automation and freeing hospitality operators to focus on their passions and growing their businesses.

Launched in 2021, OrderEZ delivers a uniquely interconnected software solution providing inventory management, procurement, order, and CRM software for brewers and bakers, restaurants and cafes, and anyone making or wholesaling food or beverage.

In just its second year of operations, OrderEZ grew by nearly 300%. Off the back of this growth, the company plans a US expansion in 2023 and a fundraising round. Adding FoodRazor to its existing solution will help accelerate the company’s expansion and elevate OrderEZ’s existing suite of tools to its overall customer base.

OrderEZ had been on our radar for some time, and when the teams brought this acquisition to us, we saw the potential and synergy between the two businesses,” said Michael Blakley, Managing Partner at Cocoon Capital Partners, who backed FoodRazor in 2018. “OrderEZ is on a brilliant growth trajectory, and we feel that adding FoodRazor will only accelerate the company to new heights.”

“Alfredo Molinas, CEO of FoodRazor and I shared the same mission and ethos for our businesses, so the acquisition of FoodRazor by OrderEZ is ideal. Our mission is to help the world eat and drink better by freeing the food and beverage industry from countless hours spent on admin,” said Jeffrey Meese, co-founder and CEO of OrderEZ. “Nobody gets into the F&B industry because they love accounting and admin work, but the best operators know it’s essential to success. We’re thrilled to help facilitate the endless creativity and ingenuity that flows through this industry.”

Globally the food and beverage industry was one of the hardest hit throughout the COVID-19 pandemic. Many of the millions of workers forced out of the industry simply aren’t returning, fueling a staffing shortage. Solutions like OrderEZ and FoodRazor help bring automation and efficiency to an industry that previously relied extensively on manual processes. The need for operational tools that facilitate delegation and transparency, increase ease of operations, and deliver deep insights into the health of a business has never been greater, and OrderEZ is uniquely positioned to meet this challenge.